Golden Rules | Paid Media
exclusive direct-to-expert media buying
change is good
For more than two decades, I’ve served as the senior media brain behind sophisticated, investor-backed, rapidly growing multi-market brands through years of change and growth.
go straight to the top
I’ve spent much of my career working directly with founders and CEOs — the people with the greatest stake in protecting and growing their business. These relationships require a level of trust that extends far beyond the media buy. As an agency owner, I bring that same level of personal investment, accountability and engagement to the work.
history creates leverage
More than $50M in client media dollars has been entrusted to me over the course of my career. That buying history gives 2Golden leverage — including priority access to in-demand media opportunities, up to 35% off standard pricing, and premier added-value opportunities. Even a smaller media budget can benefit from decades of buying power behind it.
make it a double
For years, my professional goal was simple: double the media value. I’ve secured $30M in added value for my clients through aggressive negotiation, premier added value, and architecting opportunities beyond commercial space.
get engaged to the right person
Traditional agencies often hand off clients to junior teams upon engagement. With 2Golden, the media expert you hire is the person doing the work. There are no handoffs or unnecessary agency layers. I personally lead the media strategy, negotiation, and management for a select group of clients.
hire an architect
What ultimately differentiated my work was an instinct for creating opportunities in media where they didn’t exist. We build custom integrations, sponsorship, promotions, community activations — all designed to amplify the existing media budget.
intelligence is an advantage
2Golden leverages sophisticated audience targeting, competitive marketplace intelligence, and attribution tools that allow us to reduce waste, reach consumers based on actual behaviors and purchase signals, and measure outcomes including web lift, sales, and store visitation
don’t get fired
In more than two decades of media, I’ve never had a client choose to terminate our relationship. Needs and strategies have evolved, but my engagements have endured — many for a decade or more
Netflix
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Hulu
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Amazon Prime
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pandora
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TikTok
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Netflix | Hulu | Amazon Prime | pandora | TikTok |
Full-funnel media buying across every major channel
Media agnostic. Opportunity obsessed